Our friends over at SUMM (StudentUniverse Media and Marketing), a nontraditional media and marketing agency that specializes in college marketing, announced today that Nina Beardsley has joined the team as Senior Director. Nina is based out of the Waltham office and will develop and manage relationships with clients.

Prior to joining SUMM, Nina spent two years as Director with Rice McVaney Communications in Hingham, MA. In this role, she oversaw the UCrew, a large scale national brand ambassador program, on behalf of Microsoft. Under her supervision, the UCrew made impressions on a quarter of the United States’ undergraduate population. Nina began her career working in the event marketing department at Reebok International as a producer of various types of activations, conferences, and sporting events. She worked extensively with American Express, Discover, JCB International, MasterCard Worldwide, and Visa Inc., for Virtual Inc., as a program manager for the PCI Security Standards Council.

Paul Tedeschi, General Manager of SUMM, stated “we are pleased to welcome Nina to our team of talented youth marketers. Nina brings a variety of skills and contacts that will ensure continued growth and success from SUMM leading into 2013.”

Learn more about SUMM‘s college marketing services.