Two of our team members attended The World Youth Student and Educational (WYSE) Travel Confederation’s World Youth and Student Travel Conference (WYSTC) last week in Belgrade, Serbia.
Given that this is a top event worldwide for stakeholders operating in the youth, student and educational travel industry to experience topics and trends affecting youth and student travel, we were thrilled that two of our team members spoke at the event.
Dan Baker, Head of Marketing, led a mobile class, “Mobile marketing masterclass: How we increased mobile bookings by over 300%.” Dan spoke to a packed room about how a marketing strategy designed to provide a mobile-first service for users who wanted to book on mobile yielded growth in mobile bookings of several hundred percentage points for StudentUniverse.
Dan’s session centered around who books on mobile and why, the differences between mobile and desktop when it comes to search, booking and products purchased and why mobile marketing is essential to your brand.
Later that day, Dan also led a workshop on the value of international students – which focused on how to adapt marketing strategies to engage a segment that spends 116% more than a British student (on average).
Our Director of Brand Partnerships, Jim Zambrano, led a workshop on “global trends in Gap Year travel” where he analyzed the growing interest in Gap Years amongst US students, the difference between work abroad and a Gap Year and what StudentUniverse’s merger with GapYear.com Travel means for the student travel space and gap years in the UK.
On the last night of the conference, we got some very exciting news – we found out during the Global Youth Travel Awards ceremony that we were named the “best youth travel agent” for the second year in a row! The winner in this category was determined by a vote, which makes it that much more special to us. We thank all of our users that took the time to vote for us, this is truly an honor.
We look forward to next year’s conference in Canada! We hope to see you all there.