Today is the day. It’s the Monday after Thanksgiving and we have all come to know it as Cyber Monday. While their parents were busting doors this Black Friday morning, students were sleeping in. They were waiting for special deals to be available where they shop the most – online.

At StudentUniverse the team has been drinking coffee since four in the morning. The special offers went out at 5AM. Sleepy young travelers are starting to check their phones, they review offers and click over to their favorite websites. “It’s one of the biggest days of the year for us” Paul Jacobs, VP of Marketing at StudentUniverse confirms. “It’s also a great opportunity to build awareness and have some fun with even deeper discounts than usual”.

The monitors in the office display real time traffic and minute by minute the numbers increase. Students on the West Coast are still sound asleep, but some even set their alarm for their version of door busting. The New England states light up on the monitors. It’s 7AM and though it’s just getting started, the team can tell it’s going to be a big one.

Happy Cyber Monday.