StudentUniverse launched “StudentUniverse Media” as a media network in early 2010. The division later evolved into SUMM (StudentUniverse Media and Marketing) – after seeing a growing demand for a full-service media and marketing agency specializing in brand strategy and execution in the student/youth market.
The former Founder and CEO of Mr. Youth, Paul Tedeschi, joined as General Manager and the agency has helped brands like RedBull, SoBe, Walgreens and Levi’s reach more students. Tedeschi has now agreed to acquire SUMM for an undisclosed amount.
“SUMM has left the mother ship and will continue on its new journey. We have incubated a great business and we wish the team all the best” said StudentUniverse CEO, Atle Skalleberg. “StudentUniverse will continue to utilize the college marketing services SUMM offers.”
Tedeschi said the new firm will be known as The Campus Agency and will officially launch on July 1, 2013. The agency will move from Waltham to new offices in Boston later this Summer.