StudentUniverse launched “StudentUniverse Media” as a media network in early 2010. The division later evolved into SUMM (StudentUniverse Media and Marketing) – after seeing a growing demand for a full-service media and marketing agency specializing in brand strategy and execution in the student/youth market.

The former Founder and CEO of Mr. Youth, Paul Tedeschi, joined as General Manager and the agency has helped brands like RedBull, SoBe, Walgreens and Levi’s reach more students. Tedeschi has now agreed to acquire SUMM for an undisclosed amount.

“SUMM has left the mother ship and will continue on its new journey. We have incubated a great business and we wish the team all the best” said StudentUniverse CEO, Atle Skalleberg. “StudentUniverse will continue to utilize the college marketing services SUMM offers.”

SUMM’s current General Manager, Paul Tedeschi will continue to lead the business along with the entire SUMM team: “I believe this move will improve our focus and ensure continued growth. We are excited to build on the various promotional and digital marketing services we provide our clients in the youth market.”

Tedeschi said the new firm will be known as The Campus Agency and will officially launch on July 1, 2013. The agency will move from Waltham to new offices in Boston later this Summer.