Many of us managing Facebook fan pages have noticed something strange over the last year: how our reach has gotten increasingly ineffective. How the messages we post seem to get fewer clicks, how each message is seen by only a fraction of our total “fans.”
It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.
As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, “sponsoring posts is important.”
In other words, through “Sponsored Stories,” brands, agencies and artists are now charged to reach their own fans—the whole reason for having a page—because those pages have suddenly stopped working.
This is a clear conflict of interest. The worse the platform performs, the more advertisers need to use Sponsored Stories. In a way, it means that Facebook is broken, on purpose, in order to extract more money from users. In the case of Sponsored Stories, it has meant raking in nearly $1M a day.
It doesn’t end with Facebook, either. Being broken pays off, so social media is often deliberately broken. In fact, nearly every major social network, site or app has greedily pursued this logic.
When users are not paying for services up front, the publisher must extract a “cost” somewhere. Online, this cost is our attention, our time. We pay for social media with pieces of our lives—whether it’s because a blog baits us into reading something or a game tricks us into sticking around long after we should have left—and these bits of life are sold to advertisers, literally, for pennies.
Right now, the purveyors of these tactics are riding high. Like Facebook, they admit that this is the game and say, in effect, what of it? Pay us or leave.
Their reply is typical, proving how casually and openly publishers acknowledge breaking things on purpose.
To keep seeing posts from STUDENTUNIVERSE and stay up-to-date with the latest discounts, news and fun travel stories:
- Go to the StudentUniverse Facebook Page
- Make sure you’ve liked the page
- Go to the round circle next to the “message” button and click it.
- Choose “Add To The Interest Lists”.
And if you’re not seeing anything you’d like to see on our Facebook page, email us at firstname.lastname@example.org!
Oh no! The summer’s already halfway over, and you’ve yet to do anything more exciting then working your dull summer job and going on late-night McDonald’s runs with your best friend. You need a thrill, something to fully exploit the warm, sunny weather and freedom from academia. Read More
One of the best things about studying abroad is that you get to meet people from all over the world. However, after you leave school, it is often hard to keep in contact with all of these wonderful people that you have met. I’ve made friends with students from Germany, Australia, Ireland, Britain, Hungry, and many more. Not to mention all of my friends that are spread out over the United States. Thankfully, the internet makes it easier to connect with International Friends. Read More
Now that I have graduated and moved on to “real life,” I feel like I know a great deal more than I did freshman year. As I sit and reflect on my past four years at Bentley, sitting on the couch in my new “big girl” apartment, I came up with 5 things I wish I knew in my “younger” years. Read More
Freshman orientation is a fun, exciting, and sometimes nerve-wracking experience for new college students. Put simply, it’s school without the work; it provides you with a unique and valuable way to make friends, explore your campus, and adjust to student life without the stress of academics. Therefore, you should enjoy your orientation to the fullest and take advantage of the opportunities it offers. Here are some tips: Read More
As someone who shares your living space, your roommate is one of the most important people in your life as a college student. To some degree, you are relinquishing a sliver of your privacy to this person. Having said that, a good roommate isn’t essential for a good college experience, but considering the inherently busy and often stressful life of the diligent student, it’s always comforting to know that you won’t come back from class to find your roomie snorting your prescription of Ritalin or your borrowed-without-permission Skyrim game scratched beyond all hope. Read More
Every advisor you speak to will say the same thing about your first year of college: get involved! The amount of clubs and extra-curricular activities on campus can seem a bit daunting when you first enter college, with more options and unique clubs that may not have been offered in your high school. No need to fear! Here are a few things to think about as you take your first steps into campus life.
In the previous post, I discussed how making a professional-looking Facebook profile is important for employers who want tosee a more personal side to you as a candidate. LinkedIn is a totally different animal. This is a strictly business-oriented, insanely useful networking site that not only provides information to an employer, but can also help you to trackone down. Here are some helpful steps to navigating this goldmine of potential job opportunities. Read More
Everyone’s heard of the typical lions, tigers, bears, and eagles mascots. Those are fierce and all, but lack a sense of, well, surprise. The best way to discombobulate a rival school’s sports teamis to whip out an unintimidating mascot that implies little ability to competein any sort of battle. Oftentimes, based on their deep-rooted history in the college, unique mascots strengthen the sense of community among students. These top four most original and outrageous college mascots rebel against the usual frightening animals and exhibit their own peculiar, butloveable, characteristics. Read More
“Make new friends, but keep the old. One is silver, the other is gold.” To many college students returning home for the summer, this cliché could not be more wrong. Read More