In gathering research to create this report we spoke to and surveyed thousands of young students around the world and gained insight from leading experts within the travel industry.
We delved into many topics surrounding Gen-Z travelers and in turn uncovered a variety of views and attitudes that are essential to understand in order to effectively communicate with and serve this adventurous demographic.
In spite of the wide range of perspectives, one unifying theme emerged time and again: the extraordinary and undeniable value that students and youth bring not just to the travel industry but the world at large.